"Many of the legion of articles published on Helen Gurley Brown refer to her as a “mouseburger,” a term she invented to describe a young woman of average looks, with some intelligence, more likely working in a job than pursuing a career. The mouseburger receives little assistance in making her way through life but doggedly perseveres. She has been told repeatedly that beauty is a woman’s greatest asset, but practical as she is, the mouseburger knows that a sufficient degree of that particular currency belongs to few women and certainly not to her. Nevertheless, the mouseburger demonstrates characteristics that bode well for success: an instinctive drive, a willingness to work hard at any task, and a determination to support herself and attain independence."
Bad Girls Go Everywhere: The Life of Helen Gurley Brown by Jennifer Scanlon